Challenges 

solutions

1.Obtaining authentic content, such as original photos and videos for reels, proved to be quite a significant challenge. This posed difficulties when it came to crafting genuine ads, reels, and static posts for the client, as our aim was to convey authenticity throughout our creative work.

2. The next challenge was utilizing Facebook Ads, since the algorithm is always changing, I had to do some research into what methods were going to work the best for my client to get more website traffic.

To overcome this challenge and maintain an authentic vibe in our content, we devised a solution. We implemented a two-fold approach:

1. Collaborating with the client: We actively engaged with the client, encouraging their participation in content creation. By involving them in the process, we ensured their unique perspective and genuine experiences were captured.

2. User-generated content (UGC): We leveraged the power of UGC by encouraging the client's audience to share their own photos and videos related to the brand. Through strategic campaigns and incentives, we motivated users to contribute authentic content that we could incorporate into our ads, reels, and static posts.

By combining the client's active involvement with the integration of UGC, we successfully obtained a consistent stream of original and authentic content, enriching our creative work and resonating with the audience on a more genuine level.

In order to navigate this challenge, we undertook the following steps:

Continuous research: 
Testing and optimization
Ongoing monitoring and adjustment

We dedicated time and effort to staying updated with the latest changes in the Facebook Ads algorithm. This allowed us to adapt our strategies accordingly and make informed decisions for maximizing website traffic.

By actively researching, testing, and adapting our Facebook Ads strategies, we were able to overcome the challenge of the changing algorithm, ultimately driving increased website traffic for our client.