EnForma is a business model that highlights wellness activities and events that are happening on a daily basis in the town of Sayulita, Mexico.
PINTEREST management, instagram. Content creation and management
One of the main obstacles faced in implementing this Instagram strategy involved generating and discovering unique content, given that the business model revolves around showcasing OTHER businesses that tourists can explore while visiting Sayulita.
The next challenge was staying ahead of instagrams algorithm and trends
Solution 1: Collaboration with Local Businesses
To address the scarcity of original content, I forged partnerships and collaborations with Sayulita's local businesses. This enabled me to access their rich visual resources, including photos, videos, and promotional materials. By crediting the respective businesses, we ensured a constant stream of fresh and unique content, showcasing the diverse offerings available to tourists.
Solution 2: User-Generated Content (UGC) Campaigns
To actively involve our audience and tap into their experiences, we launched UGC campaigns. Through contests, giveaways, and dedicated hashtags, we encouraged followers and visitors to share their favorite spots, restaurants, and activities in Sayulita. This approach not only provided us with authentic content but also fostered a sense of community and engagement among our audience.
Solution 3: Incorporating Storytelling
Recognizing the power of storytelling, we embraced a narrative-driven approach. We went beyond merely highlighting businesses and delved into the stories behind each establishment. By sharing the passion, history, and local flavor of these businesses, we added depth to our content and created a captivating narrative that resonated with our audience
Solution 1: Regular Monitoring and Analysis
To navigate Instagram's ever-changing algorithm, I stayed updated through industry news and resources. This allowed me to adapt our content strategy based on the algorithm's influencing factors. By closely analyzing engagement metrics, we identified trends and patterns in audience behavior, enabling us to optimize our content effectively.
Solution 2: Following Relevant Influencers and Accounts
To remain on top of emerging trends and popular destinations, I closely followed influencers, industry leaders, and popular accounts in the travel and tourism niche. By engaging with these accounts, I gained insights into current trends and engaging content formats. Incorporating these trends into our strategy ensured that we remained relevant and engaging for our target audience.
Solution 3: Active Community Engagement
Engaging with our audience and the Sayulita community was a key aspect of our strategy. By promptly responding to comments, messages, and mentions, we fostered relationships and created a sense of community. Actively participating in discussions related to Sayulita and its local businesses allowed us to stay attuned to our audience's preferences and needs.