Challenges 

solutions

When meeting with Lindsey, the founder, we discovered a big challenge in that she did not have enough of her own original media. This was a difficult problem to overcome when trying to come across as authentic to clients who may visit her site.

The next challenge, was to seamlessly incorporate her healing, reiki, offerings into her list of services and website without going off brand as a doula.

In order to provide a comprehensive solution, I made the decision to present two distinct sections within her list of services. The first section showcases her expertise as a doula, while the second highlights her healing holistic work. By seamlessly integrating both aspects throughout the website, clients can easily recognize and access the full range of services she offers.

To address the challenge of Lindsey's limited original media for her website, we implemented a solution that involved curated diverse content from Unsplash. This approach aimed to showcase a range of diversity and align with Lindsey's brand goals and guidelines.  By leveraging curated diverse content from Unsplash, we successfully addressed Lindsey's lack of original media for her website. This solution allowed us to showcase a range of diversity and align with her brand goals and guidelines. The carefully selected Unsplash content provided a visually appealing and engaging experience for her clients, while maintaining authenticity and reinforcing Lindsey's brand message.

Challenges 

solutions